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Amazon is one of the world’s top Internet brands and the fourth most valuable company. As a diversified service, Amazon caters to almost all over the world in areas such as e-commerce, video-streaming and cloud computing. Amazon’s vision is to be the world’s online marketplace, offering a wide range of services that make it your… Continue reading Send Your Love Your With Amazon: Rationale

A few days ago, I was scrolling through my TikTok For You Page (FYP) and I came across a post that uses a clip from a song called Non-Stop from the musical Hamilton, which happens to be a musical I really love which is likely why it appeared on my feed since I engage with… Continue reading Digital Economy: Do I work for TikTok? Or does TikTok work for me?

Over the course of the last year, TikTok has quickly become my favourite social media platform and this is all due to its intelligent algorithm. When I first joined the app, I would only spend short amounts of time on it because I’d eventually get bored of the content because it was very general. Slowly,… Continue reading For Me Page: TikTok, algorithms and racialized capitalism

This past summer, online fashion giant Boohoo launched a TikTok marketing campaign that produced user generated content (UGC). They created their own TikTok challenge, #itsfromBoohoo, for users to choreograph their own dance to a song created for the challenge. By participating in the challenge users entered a chance to win a £1000 cash prize. Boohoo… Continue reading #itsfromBoohoo

In the Horn of Africa, there is Ethiopia, the second most populous nation on the continent and my home country on my maternal side. Ethiopia has complex recent political history which also makes understanding its current economic structure complicated. In the last fifty years Ethiopia has gone from being a monarchy to a communist dictatorship… Continue reading Ethiopia: Media in a Transition Economy

Stylist Magazine is a weekly women’s magazine that is published in the UK. The magazines’ content ranges from fashion, beauty, lifestyle and entertainment but tries to take an intellectual approach to its coverage of a spectrum of issues that women may face in their lives whether that be personal or professional. Stylist was built on… Continue reading Want Stylist?! It’s free!

Welcome to my creative learning journal! My name is Asma, I’m a 21-year-old media, communications and critical practice student at LCC. I graduated this year with a degree in psychology and I wanted to study MCCP to broaden my scope of knowledge and skills. I thought now was the perfect time to do an MA… Continue reading Introducing Me!